Carrboro Creative Coworking

Rob Danzman from Aberdium Consulting has graciously offered to facilitate TWELVE sessions about marketing for your business. The series is called the Aberdium Toolkit for Startups. These meetups will be held the first and third Wednesday of each month. Matter of fact the first one is tonight at 6:30pm. Check our calendar for more info.

Rob is not your usual business consultant. He's down to earth, knows how to listen, and really enjoys helping others. I hope to learn a lot from him. Join us!

Here are the session details:

Module 1) Marketing (November, December, January)

Goal: For participant to create basic marketing plan based on identification of personal values, target market, and frame of reference

Session 1: Fearless Branding - Steps for Profits and Values
Session 2: You Matter (to Sales)
Session 3: Why First Then Who - Identifying Your Target Market
Session 4: DNA of Greatness - Positioning Statements Broken Down and Built Back Up
Session 5: The Plan - Putting it All Together
Session 6: Getting Known and Selling the Drama

Module 2) Growth (March, April, May)

Goal: For participant to develop understanding of basic growth skills and strategies applicable within his/her industry

Session 7: Building to End
Session 8: Roles Before Goals
Session 9: Game Plan: A Cliché that Works
Session 10: More than You - Hiring, Firing, and Everything In between
Session 11: Judgment Days - Evaluating Effectiveness and Efficiency
Session 12: The Sad Magic of Letting Go - Manager to Owner